Tag: Google
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What to do with your videos?
Q: We are preparing a couple of videos profiling our donors. They will be 1-2 minutes long. We are looking for guidance on how best to incorporate them into FB and our webpage. We think a link from FB to direct them to the page would be good. We wonder if they should be made…
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8 things to do if you can’t afford a website yet
Starting a new business on a shoestring? Can’t afford to shell out a grand or two, or more, on a website? Here are 8 things you can do to get started, for free!
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Can you get me ranked #1 on Google?
This is a common question. Here’s Matt Cutts, the head of Google’s Webspam team, with part of the answer… What I can do for you: 1. Make sure your site is technically structured in such a way that helps Google and other search engines find out what your business is about. 2. Do research to find…
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SEO Trends
Gone are the days when you can put your desired keywords in a meta keyword tag and expect them to work with the search engines. Google especially doesn’t look at meta keyword tags, preferring to analyze the text on the page itself to determine what the page is about. It goes back to the days…
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Spaces, underscores or hyphens in file names?
Document names are best written with hyphens or underscores rather than with spaces. Otherwise, some browsers insert a %20 for the spaces, which is harder for search engines to read. Hyphens have been found to be the best, at least for Google. Thus “Current widget price list 2010.pdf” becomes Current%20widget%20%price%20list%202010.pdf. The search engine sees “Current”,…
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The impact on traffic of having a blog on your web site
Maybe you’ve heard that it’s good to have a blog on your website – that it brings more visitors. Want proof? I have a fun little website – a labour of love – that I’ve been growing for 10 years now, the Nova Scotia Photo Album. It started out as a wedding gift on a…