We are all so immersed in our own businesses, that it can be hard to express what we do from a client’s point of view.
What does the client need to know in order to make a choice? How do we organize and present information about our businesses effectively?
It can be very helpful to have someone else’s perspective on your web copy.
When I build you a website, we’ll need to get clear about who is providing the content.
Very often, developing the content is related to search engine optimization as well as usability.
Above all, your main business messages need to be succinct and clear.
More detail can be provided deeper inside the website for those of your customers who are interested in reading further.
I offer copywriting services for new and redesigned websites, as well as for other projects.