Social media experiment by KLM generates big payoff

The Dutch have a few things figured out when it comes to air travel. When the Icelandic volcano was wreaking havoc with air travel worldwide, Amsterdam’s Schiphol Airport was bringing in clowns and food to keep its travelers happy. Now Dutch airline company KLM has done a cool experiment, using its customer’s tweets on Twitter to interact with them in a very nice way. The payoff? Oodles of good “press” on Twitter for KLM. Watch: