Category: Linking strategies
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SEO Trends
Gone are the days when you can put your desired keywords in a meta keyword tag and expect them to work with the search engines. Google especially doesn’t look at meta keyword tags, preferring to analyze the text on the page itself to determine what the page is about. It goes back to the days […]
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Accommodation providers: Do you link out to TripAdvisor from your website?
A client of mine recently listed her Bed & Breakfast on TripAdvisor.com and was given a snippet of code to put on her website which, when clicked, takes you to her listing on the Trip Advisor site. She was wondering whether she wanted it on her site. Meanwhile, I was doing research for a trip […]