Nova Scotia – Come to life

On September 16th, HolmPage Productions became a Charter Member of the Nova Scotia – Come to life Initiative, in a signing ceremony with Premier Darrell Dexter.

Heather Holm signing the Charter with Nova Scotia Premier Darrell Dexter
Heather Holm signing the "Nova Scotia – Come to life" Charter with Premier Darrell Dexter

Come to life is an effort to bring together Nova Scotian businesses and organizations to promote our beautiful province in a positive and unified way.

Not that anyone is ignoring the challenges facing a small province and an economy traditionally dependent on a resource base that has been dwindling noticeably for decades.

Rather, the initiative aims to bring together the positive elements of life and work in Nova Scotia, those factors that bring new residents and visitors here, that keep most Nova Scotians in the province, and that make many others want to come back.

This is the Old World of Canada.  Nova Scotia has given the country more than its share of movers and shakers in politics, the arts, science and industry.

Nova Scotia educates more than its share of university students, boasts an enviable quality of life and offers an unrivaled sense of place borne on rich heritage and natural beauty.

These are some of the ingredients that make people want to be here.  To keep them here, Nova Scotia needs to be perceived as a great place to work and do business; where people who are passionate about living here are creatively building our new economy.

It’s not surprising that many of last week’s Charter signers are involved in marketing: people who understand that perception and reality are two sides of the same coin.  Like me, I’m sure the others feel encouraged by being part of a larger initiative to promote the advantages of living, working, vacationing, studying, and doing business in Nova Scotia.