Category: Getting more traffic to your site

  • What to do with your videos?

    What to do with your videos?

    Q:  We are preparing a couple of videos profiling our donors. They will be 1-2 minutes long. We are looking for guidance on how best to incorporate them into FB and our webpage. We think a link from FB to direct them to the page would be good. We wonder if they should be made…

  • New Canadian anti-spam regulations effective July 1, 2014: Take action now!

    New Canadian anti-spam regulations effective July 1, 2014: Take action now!

    Have you heard about the new Canadian anti-spam regulations coming in? If you: send emails, texts or e-newsletters to customers, past customers or potential customers, have ever THOUGHT of doing so, have a list of previous customers you may want to reach out to in the future, use customer relationship management (CRM) software – including Outlook,…

  • Does your Website Need a Forum? Problems & Alternatives

    Does your Website Need a Forum? Problems & Alternatives

    Web forums, at their best, can create remarkable communities that could never have existed before the internet. They bring together a large number of people from all over the world to focus on a specific topic or interest. Also known as message boards, forums are among the best things about the internet. Questions are asked and knowledge…

  • Can you get me ranked #1 on Google?

    Can you get me ranked #1 on Google?

    This is a common question. Here’s Matt Cutts, the head of Google’s Webspam team, with part of the answer… What I can do for you: 1. Make sure your site is technically structured in such a way that helps Google and other search engines find out what your business is about. 2. Do research to find…

  • SPAM ALERT: “Domain Notification – This is your Final Notice of Domain Listing”

    SPAM ALERT: “Domain Notification – This is your Final Notice of Domain Listing”

    Watch out for this email spam that looks like a domain registration! It comes from “Domain Services” and the subject line is “Domain Notification – This is your Final Notice of Domain Listing” – and then your domain name in capital letters. Inside is this alarming-looking message: Note: It looks urgent. It looks official. However,…

  • SEO Trends

    SEO Trends

    Gone are the days when you can put your desired keywords in a meta keyword tag and expect them to work with the search engines. Google especially doesn’t look at meta keyword tags, preferring to analyze the text on the page itself to determine what the page is about. It goes back to the days…

  • How much will it cost to build a website for my vacation rental home or cottage?

    How much will it cost to build a website for my vacation rental home or cottage?

    The quick answer? Maybe you don’t really need one. Why is a web designer telling you that? Shouldn’t I be trolling for your business? Not at the expense of selling you something you may not need. I love building vacation home websites. It’s almost as much fun as taking a vacation. However, the cost of…

  • Facebook scores again

    I now have two clients who tried blogging, with the best of intentions, but didn’t keep it up.  One tried Twitter but that fizzled too.  Now, both have set up Facebook Pages, and have finally found their social medium. I can see many reasons why Facebook works for them:

  • The impact on traffic of having a blog on your web site

    Maybe you’ve heard that it’s good to have a blog on your website – that it brings more visitors.  Want proof? I have a fun little website – a labour of love –  that I’ve been growing for 10 years now, the Nova Scotia Photo Album. It started out as a wedding gift on a…