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If you rent a vacation
home or operate a bed and breakfast, a web presence is now essential.
Most tourists today plan their trips using the internet.
While search engines bring in some traffic directly, visitors
to vacation home sites often arrive via
provincial or state tourism publications or websites, and by online
listing agencies such as CyberRentals, Cottage
Link, VRBO and
others.
These
sites may show a few photos of your property, but if you have
your own website you can have a lot more photos, convey
a feeling about the place and describe
the area on your own terms.
Rentors.org provides
an availability calendar and a guestbook that site owners can link
to and maintain themselves, and a very informative newsletter that
is worth reading if you're in the holiday rental business.
When designing a website for a tourist accommodation business, I
try to convey a feeling for
the scenery and/or the decor
of the house in the website. I figure that the people who will want to stay there
will be attracted to a website that reflects
the house's personality.
Expressing that personality in the website's design is a most
enjoyable part of what I do.
The website has been a tremendous advertising tool
and accounted for a major part of my business last year at a time
when many tourism operators were struggling so I cannot thank you
enough.
~ Elizabeth Measures, Whitman Wharf House
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