SEO Trends

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Gone are the days when you can put your desired keywords in a meta keyword tag and expect them to work with the search engines. Google especially doesn’t look at meta keyword tags, preferring to analyze the text on the … Continue reading

Accommodation providers: Do you link out to TripAdvisor from your website?

A client of mine recently listed her Bed & Breakfast on TripAdvisor.com and was given a snippet of code to put on her website which, when clicked, takes you to her listing on the Trip Advisor site.  She was wondering … Continue reading