Register your domain and host your website with two different companies.

So many choices

In the Frequently Given Advice department:

Suppose you register your domain with one company and host your site with the same business.  What happens if the company disappears? Even the big ones can fail.

It actually happened with one of the larger registrars a few years ago, leaving many people and businesses severely inconvenienced.  Their websites had disappeared, and they could not access the registrar to point their domain to another company.

Some hosting companies offer a free domain with their package. If you’re new to setting up a website, it may seem an attractive option. But for just $10/year (the approximate cost of owning a domain name), it makes more sense to have total control over your domain. After all, it will quickly become an essential asset of your business, carrying with it search engine visibility (“Google juice”), valuable inbound links from other websites, brand awareness and just plain old business goodwill.

If your domain registrar goes down but your website is still standing because it is hosted with a different company, you have time to transfer registration to another registrar. Likewise, If your web host goes down but you can still access your registration, you can find a new web host and point the domain to the new server.

Best practice: register your domain with one company and host your site with another.

Posted in Internet, Setting up a website | Tagged , , , , , , | Leave a comment

Flashiest isn’t always best. Keep it simple.

Contract Furnishings homepage

Contract Furnishings' new homepage

I’ve finished redesigning a pair of websites for Valley Stationers Ltd, and its furniture division, Contract Furnishings.  Valley Stationers is a well-established, family-owned business operating since 1962.

The previous versions of the websites made extensive use of Flash and JavaScript. Some of their biggest customers, who operate behind a security wall that bans JavaScript, could not use the site or see any the links.  And neither site was getting much traffic.  Search engine robots cannot navigate JavaScript links either.

It is easy to forget that many people working in institutional environments do not have the latest in computer equipment. Some are stuck with older operating systems, obsolete browsers, and high levels of security. Reasons may include: Continue reading

Posted in Search engine optimization (SEO), Website accessibility, Website redesign, Website usability | Tagged , , , , , , , , , | Leave a comment

Facebook scores again

I now have two clients who tried blogging, with the best of intentions, but didn’t keep it up.  One tried Twitter but that fizzled too.  Now, both have set up Facebook Pages, and have finally found their social medium.

I can see many reasons why Facebook works for them: Continue reading

Posted in Getting more traffic to your site, Nova Scotia, Social media, WordPress blogs | Tagged , , , , , , , , , , , | 2 Comments

Consider the age of your clients when designing a website

Timber frame blending into shingled house

Arlington Timber Frame Company

One of my oldest web sites is for Arlington Frame Company of Canning, NS.  It has been a pleasure, and very encouraging through the years, to have provided an essential component of this business’s operations.  We have learned and grown together.

The website drives the business.  It’s not an e-commerce site – it can’t be, because the product is not something you can pop in a shopping cart and sell online.  We’re talking houses.  Dream homes, usually, or retirement homes, which clients research and plan for years before buying.

Since the decline of dial-up modems, Forrest Rand, the owner, frequently finds himself on the phone with prospective clients on the phone, pointing out features and examples on the website.  So he knows what works and what’s awkward, Continue reading

Posted in Website redesign, Website usability | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Accommodation providers: Do you link out to TripAdvisor from your website?

The snippet provided. (This image is non-functional.)

A client of mine recently listed her Bed & Breakfast on TripAdvisor.com and was given a snippet of code to put on her website which, when clicked, takes you to her listing on the Trip Advisor site.  She was wondering whether she wanted it on her site.

Meanwhile, I was doing research for a trip of my own, and relying heavily on Trip Advisor to select a hotel.  I will choose the hotel based on the Trip Advisor comments as much as on the facilities advertised by the hotel.

Trip Advisor has become a big player in the travel accommodations game, and favorable comments are important.  So should my client link to it from her website? Continue reading

Posted in Linking strategies | Tagged , , , , , , , , , , , | Leave a comment

Another fireworks web redesign

ISF logo

ISF logo

The International Symposium on Fireworks is held once every year or two. Fred Wade, of Nova Scotia’s Fireworks FX Inc., and a leading “light” in pyrotechnics, organizes the event and asked for a redesign of the Symposium’s website.

I don’t often work on a black background because it’s a bit harder to read, but for a fireworks theme it makes total sense. Choosing the colour scheme was fun. For readability, Continue reading

Posted in Website redesign | Tagged , , , , | Leave a comment

Renovation to Timberframe Houseplans website

Lighthouse style house from Timberframe House Plans

The LaHave, from Timberframe House Plans

This site, Timberframe Houseplans Ltd. is several years old. I built it myself, but times have changed (of course) and I’m giving it an overhaul. The owner often goes through the site on the phone with his potential clients, and is able to give excellent feedback. I wish all my clients had such useful information. He knows what is hard for them to find on the site, what they like, how much or little they notice, and much more.

Visitors with screen resolution of 800×600 pixels, the smallest resolution commonly in use, Continue reading

Posted in Website redesign | Tagged , , , , , , , , , , , , | 1 Comment

Spaces, underscores or hyphens in file names?

Document names are best written with hyphens or underscores rather than with spaces. Otherwise, some browsers insert a %20 for the spaces, which is harder for search engines to read. Hyphens have been found to be the best, at least for Google.

Thus “Current widget price list 2010.pdf” becomes Current%20widget%20%price%20list%202010.pdf. The search engine sees “Current”, “20widget”, “20price”, “20list” and “202010″.  It’s much better  to name your file “Current-widget-price-list-2010.pdf”.

Posted in Search engine optimization (SEO) | Tagged , , , , , , | Leave a comment

The impact on traffic of having a blog on your web site

Maybe you’ve heard that it’s good to have a blog on your website – that it brings more visitors.  Want proof?

I have a fun little website – a labour of love -  that I’ve been growing for 10 years now, the Nova Scotia Photo Album. It started out as a wedding gift on a floppy disk in 2000, and now it has its own domain and more than 1000 photos of Nova Scotia organized with captions, mostly taken by yours truly.

Look what happened after I installed a WordPress blog on the site in November 2008.  Continue reading

Posted in Getting more traffic to your site, Nova Scotia, WordPress blogs | Tagged , , , , , , , | Leave a comment

Updating this web designer’s monitor

A couple of years ago, I was starting to get eyestrain when working on my computer.  After working a while, I would be squinting and my eyes would water.  How was I going to continue working in web design if I couldn’t look at a monitor?  Panic.

So I replaced my beautiful old CRT monitor with an LCD one.  I got a Dell 2007WFP, plugged it into my VGA cable and off we went.  Continue reading

Posted in Hardware and software | Tagged , , , , , | Leave a comment