Arlington Timber Frame Company
One of my oldest web sites is for Arlington Frame Company of Canning, NS. It has been a pleasure, and very encouraging through the years, to have provided an essential component of this business’s operations. We have learned and grown together.
The website drives the business. It’s not an e-commerce site – it can’t be, because the product is not something you can pop in a shopping cart and sell online. We’re talking houses. Dream homes, usually, or retirement homes, which clients research and plan for years before buying.
Since the decline of dial-up modems, Forrest Rand, the owner, frequently finds himself on the phone with prospective clients on the phone, pointing out features and examples on the website. So he knows what works and what’s awkward, Continue reading
For small businesses, yes, and also for non-profit and community organizations,
Accommodation providers: Do you link out to TripAdvisor from your website?
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A client of mine recently listed her Bed & Breakfast on TripAdvisor.com and was given a snippet of code to put on her website which, when clicked, takes you to her listing on the Trip Advisor site. She was wondering whether she wanted it on her site.
Meanwhile, I was doing research for a trip of my own, and relying heavily on Trip Advisor to select a hotel. I will choose the hotel based on the Trip Advisor comments as much as on the facilities advertised by the hotel.
Trip Advisor has become a big player in the travel accommodations game, and favorable comments are important. So should my client link to it from her website? Continue reading →